color-psychology

Do colors affect your conversion rate?

Psychology plays an important role in marketing even if we don’t think about that too often. However, colors can persuade you to buy stuff.

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

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Colors can enhance the value of a site and the product it offers. If the right colors are used, and the right customers receive the right message, you’ll get fewer objections to the purchase, regardless of price.

However, the choice of color is always a subject of disagreement, because color preferences vary depending on the origin, age, culture of individuals. However, there are some commonly used tendencies. For instance, many people prefer red to blue, green to yellow, and grey to pink. Women usually prefer purple, red and green while men definitely choose blue, black and white.

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Colors can enhance the value of a site and the product it offers. If the right colors are used, and the right customers receive the right message, you’ll get fewer objections to the purchase, regardless of price.

Think about if the colors you use actually match. Get acquainted with your visitors. If your website is for kids black and white will probably be too boring for them. Also, some other factors can set you boundaries: politics websites almost never use bright spectrum.

Colors influence everyone. It doesn’t matter whether you’re a programmer, writer, or a businessman: colors define your mood for today. What is the best color for your website? There is no answer. Test the ideas that you have because there is always room for improvement.