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How we chose the payment gateway for

As you know recently online payment via Tap2Pay has become available to our users. And we want to share our experience on how to choose a payment gateway for business. If you now choose a payment gateway or if you … Read More


Emotions Make The World Go Round

What will make a user buy your product? Even if you refuse to accept it, almost every our decision is under pressure. Emotional pressure. In this article we will talk about how to create those emotions that will help a … Read More


Secrets of Successful A/B Testing

  Have you decided to A/B test but you don’t know what to start with? We are here to help you then. Here is some general information on how to be successful in A/B testing  

WOW effect

The “WOW” effect – incredible success or total failure?

WOW? What is it? Do you see it? Is it real? WOW! I’m a lucky one to find it! Have you ever thought like this while surfing the Internet? I’m not talking about any expensive shoes or a recent puncher … Read More

generating ideas

How To Generate Ideas For A/B Testing?

A/B testing hypotheses don’t come easily. Sometimes it’s hard to produce them because of lack information, data and creativity. First, you need to realize why you want to run an A/B test. More conversions? Sign-ups? Better user experience? Then, when … Read More

How to create A B test in

How to create A/B test in Video answer

Step-by-step guide how to create and run experiments on ChangeAgain.Me If you don’t want to watch the video, here is concise text version: 1. Enter ChangeAgain, and Log In 2. Click «Create Expetiment» 3. Choose «A/B test» . You can … Read More