Case studies


What colors can bring you money?

Do colors affect your conversion rate? Psychology plays an important role in marketing even if we don’t think about that too often. However, colors can persuade you to buy stuff. Did you know that color accounts for 85% of the … Read More

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Easy Tips for Increasing Your Conversion Rate

Make visitors choose your website. It is not so difficult as you can imagine.   Conversion rate is something that worries every website owner. Having a good conversion rate is a base for high sales volumes. Below are several ways … Read More

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Simple A/B Testing Case Studies That Brought Great Changes

Do you know that A/B testing can be used to help your business? From improving your copy to streamlining your design for the best possible user experience to removing friction from your checkout process, conversion rate optimization can improve the … Read More

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Weekly Roundup: Find the most interesting trends for 2016

It’s time for a weekly roundup! There are tons of information that may be really helpful and useful. But in this roundup I’ve decided to change the concept a little bit. As it is the end of 2015 you can find … Read More

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WOW effect

The “WOW” effect – incredible success or total failure?

WOW? What is it? Do you see it? Is it real? WOW! I’m a lucky one to find it! Have you ever thought like this while surfing the Internet? I’m not talking about any expensive shoes or a recent puncher … Read More

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Weekly Roundup: These posts about CRO are amazing

Another week has passed and it’s time to share a weekly roundup with you. I have read lots of articles and would like to draw your attention to some helpful and valuable ones from ClickZ, CrazyEgg and SiteTuners. The roundup … Read More

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Weekly Roundup: Great CRO Material From Previous Week

In this weekly roundup, I cover amazing and, more important, valuable articles from CrazyEgg, ConversionXL, SiteTuners and Unbounce. These posts made me think about significance of usability principles, validity threads of the A/B test, deep understanding consumer behavior in ecommerce. … Read More

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weekly roundup

Weekly Roundup: Don’t Miss These Posts About CRO

Another week full of great posts mainly from Crazy Egg and ConversionXL. It covers such topics as CTA and conversion, influencing emotions in marketing, Google Analytics guide, A/B testing of product pages, optimisation of reg forms, laws of split testing … Read More

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generating ideas

How To Generate Ideas For A/B Testing?

A/B testing hypotheses don’t come easily. Sometimes it’s hard to produce them because of lack information, data and creativity. First, you need to realize why you want to run an A/B test. More conversions? Sign-ups? Better user experience? Then, when … Read More

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How to create A B test in

How to create A/B test in Video answer

Step-by-step guide how to create and run experiments on ChangeAgain.Me If you don’t want to watch the video, here is concise text version: 1. Enter ChangeAgain, and Log In 2. Click «Create Expetiment» 3. Choose «A/B test» . You can … Read More

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